Case Studies:

SpaceSuit Yoga & Bodies in Space e-zine

In 1996 Dr. G. innovated SpaceSuit Yoga in her Pasadena living room, teaching evolutionary yoga to colleagues and former students.  As a yogic practice, it offers a synthetic approach to yogic movement and meditation, grounded on the history of yoga, evolutionary biology and neuroscience and spliced the fluid movement principles of Tai Chi and Continuum meditation.  To accommodate student conceptual interest in SpaceSuit Yoga, Dr. G. started a blog by the same name, eventually drawing the attention of big thinking social media forums like TED and Mindshare.la   In 2008, the blog morphed into the e-zine Bodies in Space, a blogger's alley dedicated to system's thinking that draws from new voices in brain fitness/wholistic health and the related sustainable design/green movement.  SpaceSuit Yoga, the practice, is now one of the core teaching protocols offered by the George Greenstein Institute.The Bodies in Space Award: Dr. G. innovated this design award with the intent on inspiring social entrepreneurs to reckon with complex cultural issues and to bring brilliant design into the problem-solving process.  The award has helped to galvanize interest in Intelligent Mobility International (IMI), with Dr. G. being invited to present IMI to the 2009 TED audience.


Muse [X] Editions, Los Angeles 

Crockett was retained as a consultant to assist digital entrepreneur and President Randall Green establish a brand, marketing team and public relations campaign for the launch of his fine art publishing company, which ultimately became Muse [X] Editions.  For nearly a year, she was intimately involved in the company's critical expansion into the top tier of the fine art market and found strategic partner Jane Hart to act as Director.  Crockett named the company and assisted with its visual identity, wrote all marketing texts, prepared extensive materials explaining the then new process of giclee printing and secured prestigious placement of articles in publications such as the Los Angeles Times and Wired Magazine, among others.  Until a merger in 2002, the company continued to produce exquisite editions with such art world luminaries as Art Club 2000, John Baldessari, Bill Barminski, Uta Barth, Fred Fehlau, Erika Rothenberg, Jennifer Steinkamp, Pae White, Andrea Zittel and many more. Many of the company's fine art publications are now in the collections of institutions around the world including the Museum of Modern Art, New York, the Whitney Museum of American Art, the Museum of Contemporary Art, Los Angeles, the Tate Gallery, London, the Denver Art Museum, the Seattle Art Museum, the Portland Art Museum, the Miami Art Museum, the New York Public Library, and the Harvard Library Collection among others.


TED

Dr. G's own writing on brain fitness and neuroleadership has earned her opportunities to meet up with thought leaders orchestrating innovative summits and conferences, especially those that bring venture capitalists and entrepreneurs together with neuroscientists e.g.  TED, The NeuroLeadership Summit, and The Neurotechnology Investment and Partnerships Conference. At TED 2008- Aspen,  Dr. G. innovated morning meditation which proved so successful that she was invited back to teach again. This year she is returning to present Intelligent Mobility International (IMI).


Silk Skyway Ltd. LLC

This international joint venture brought together American, Korean, Japanese and Chinese partners in an historic effort to secure the world's second largest silk factory in Sichuan province as part of China's controlled privatization efforts in the late 90's.  For nearly three years, Crockett created marketing materials, secured investors, found strategic partners and served on the Board of Directors while the company experienced the usual highs and lows of any ambitious start up in the international marketplace.  With a patented technology that made silk a stain resistant, washable fabric and a creative team headed by Austrian designer Klaus Hoeller, Crockett spearheaded efforts to bring the new fabric technology to the market. Despite challenges, Silk Skyway Ltd LLC did receive press coverage from the Los Angeles Times, produced several season's worth of menswear, and attracted substantial interest in a multi-million dollar investment from major international partners until the 1997 Asian financial crisis caused the company to finally close its doors.


Absolut Los Angeles Biennial Invitational 1995 & 1997

Crockett initially volunteered but later was retained to act as press liaison and publicity manager for the second Absolut Los Angeles Biennial Invitational, a six week city wide arts event featuring 50 galleries with guest exhibitions from a dozen countries.  Enlisting the consulates and cultural attachés to participate as strategic partners and host special events was one of Crockett's major contributions to the success of this significant international art extravaganza which continues to be a highlight of the global cultural calendar.  Creating and coordinating all press materials, Crockett secured over thirty pieces of press coverage in multiple languages for the event, and was subsequently retained to coordinate the press for the following biennial as well. 


Recent clients

Recent website and marketing content creation by Crockett include this site, as well as sites for The Finding Wings Center for Healing in Arroyo Grande, branding for writers Lorin Lee Cary and Mark Onspaugh and the personal site of the Central Coast Native American spiritual leader Hua Anwa.


Testimonials:


The experience of being coached by Dr. M.A. Greenstein has been positively transformational. With each session I feel my mind billowed far beyond it's ordinary limits. Such an experience could somewhat daunting in less skillful hands, but Dr. G's generous intelligence keeps me safely tethered, allowing for greater exploration. I would highly recommend the coaching experience to anyone at a crossroads needing that extra push to become aligned with their potential.
 
Leila Hamadi, social entrepreneur

Tobey, Looking over the copious notes I took during our conversation, I see I have a long journey in front of me as far as developing my book is concerned, but your ideas and input were so helpful that at least now I have a better idea of which road I should take. That in and of itself is tremendously helpful to me.  I am fortunate I can count on you as a very precious resource. I wish I could write as well as you can brand and market.

Julie Curtis, writer
 

My graduate education at Art Center College of Design and think-tank efforts were inspired by a craving for critical thinking, process innovation, and lateral approaches to the practice of design. The voice, coaching, and guidance of
Dr. Greenstein was invaluable in helping me nest my ideas in a strong theoretical base and to understand the critical role the body plays in any evolutionary process. She helped me develop a mature trust in the launching pad of intuition, the behavioral practice of design, and overcoming creative and institutional obstacles. Her continued support has helped propel my carrier and position me to play an influential role in driving innovation with different start-up projects at Microsoft".

Malek Chalabi,  product designer, Microsoft


Tobey, with so many people developing web sites, doing web based work, there has got to be a huge demand for your gift in this area.  To date my favorite bio remains the one you did for me and Burning Torch. I just wanted to pass that on ...

Karyn Craven, President Burning Torch Inc


I wish to give voice to my enormous sense of gratitude for the guidance, intelligence, insight, honesty and integrity given to me through the years by M.A. Greenstein. Her voice and very sense of being transcends physical borders and boundaries. She has advised me from as far away as “down under” Australia to my presence in America while attending the University of Southern California.  Her advice has been invaluable and she has stood the test of time in this ever-changing world.

Cynthia Belanger,  artist, Sydney/LA


I have recently worked with Dr. Tobey Crockett and found her abilities to be seemingly effortless and magical... Her word choice, manner of expression and creativity is surpassed only by her unheralded individual and unique style!  As you can see, I am am overwhelmingly pleased by Dr. Crockett's talents, and her creativity involving the project she has completed with me.  Timely, professionally, meticulously, creatively... pleased....  Thank you Tobey, you are a blessing in my life.

Christine Troples, Founder  Finding Wings Center for Healing